Big music, big screens

Netflix and Warner Music Group have agreed to an exclusive multi-year first-look deal so the streamer can develop documentary series and feature films about WMG artists and songwriters, past and present. Translation: expect more deep dives into the lives, music, and legacies of a lot of famous musicians.

Who is making the shows?

Unigram will act as Warner Music Group's production arm for longform projects. The company, run by Amanda Ghost and Gregor Cameron, will work with WMG to develop each idea in collaboration with the artists themselves or with their estates.

Why this matters

Warner Music Group CEO Robert Kyncl framed the deal as a chance to pair WMG's huge catalog with Netflix's global reach to introduce artists to new audiences. Adam Del Deo, Netflix's VP of Documentary Films & Series, said Netflix sees strong fandom around music on the platform and is excited to bring more music storytelling to its members.

Who’s in the catalog

WMG represents a long list of iconic and modern artists. Some examples include:

  • Legends: David Bowie, Cher, Phil Collins, Eagles, Fleetwood Mac, Aretha Franklin, Led Zeppelin, Madonna, Joni Mitchell
  • Contemporary stars: Charli XCX, Coldplay, Dua Lipa, Bruno Mars, Ed Sheeran

The company operates in more than 70 countries and houses many labels, such as Atlantic, Elektra, Parlophone, Reprise, Rhino, Warner Records, Warner Classics, and others. Warner Chappell Music, WMG’s publishing arm, holds a catalog of more than one million copyrights across many genres.

About Unigram

Amanda Ghost founded Unigram in 2015 in partnership with Access Industries, the group that owns and controls Warner Music Group. Unigram's credits include Moulin Rouge! The Musical, The United States vs. Billie Holiday, and The Deb.

Where this fits into Netflix’s music push

Netflix has been active in music documentaries. Upcoming and recent releases include:

  • BTS: The Return arriving March 27
  • The Rise of the Red Hot Chili Peppers: Our Brother, Hillel, a look at the band's early years in Los Angeles
  • Docs that premiered at SXSW: Noah Kahan: Out of Body and Lainey Wilson: Keepin' Country Cool, set to launch on the platform on April 13 and April 22 respectively

WMG and Unigram are represented by WME.