Hollywood moved at full tilt this week, with legacy franchises returning, new series bowing and brands fighting for a little red-carpet oxygen. From Neve Campbell reuniting with her original Scream crew to Pixar rolling out its next family hit, here’s a rapid-fire look at who showed up where.

TV & Streaming Premieres

Scrubs Revival in Los Angeles

The new chapter of Scrubs officially landed in L.A. on Monday, with core cast members Zach Braff, Donald Faison, John C. McGinley, Sarah Chalke and Judy Reyes reuniting on the premiere carpet.

HBO’s DTF St. Louis

Jason Bateman, Linda Cardellini and David Harbour launched their new HBO series DTF St. Louis in Los Angeles on Tuesday, introducing another spin on premium cable drama to the crowded TV calendar.

CBS’ Marshals

Arielle Kebbel and Luke Grimes teamed up on the carpet for the L.A. premiere of CBS’ Marshals on Tuesday, as the network continues to stock its slate with procedurals.

American Classic on MGM+

In New York on Wednesday, Jon Tenney, Laura Linney and Kevin Kline were on hand to debut the MGM+ series American Classic, giving the boutique platform another prestige title.

Survivor 50 Milestone Season

Jeff Probst marked the launch of the landmark Survivor 50 season at a celebration in New York City on Tuesday, underlining just how durable the unscripted franchise has become.

Netflix’s One Piece Season Two

Taz Skylar, Emily Rudd, Iñaki Godoy, Mackenyu, Jacob Romero and Charithra Chandran greeted fans in L.A. on Thursday at a special screening for the second season of Netflix’s live-action One Piece adaptation.

Film Premieres & Special Screenings

Hoppers Jump Starts Pixar’s Next Wave

Disney and Pixar brought Hoppers to Hollywood on Monday, with Jon Hamm, Piper Curda, Bobby Moynihan and Dave Franco representing at the premiere as the studio preps its next animated bet.

Scream 7 and the Legacy Cast Return

On Wednesday in L.A., Courteney Cox, Skeet Ulrich, Neve Campbell, David Arquette and Matthew Lillard reunited to usher Scream 7 into theaters, leaning hard on nostalgia and long-running horror IP.

The Dreadful with Marcia Gay Harden

Lionsgate hosted a special Santa Monica screening of The Dreadful on Feb. 20, with Marcia Gay Harden joining the event for the horror-leaning title.

Under the Rainbow at Slamdance

Co-directors Seth Gordon and Nikki Calabrese brought their film Under the Rainbow to its premiere at L.A.’s Slamdance Film Festival on Saturday, sliding into the indie festival circuit.

Operation Taco Gary’s Takes a Two-Stop Tour

Simon Rex worked the grassroots angle on Sunday at Smorgasburg LA to spread the word about his new comedy Operation Taco Gary’s, well before the formal L.A. premiere on Tuesday, where he was joined on the carpet by Arturo Castro, Brenda Song and Jason Biggs.

Sentimental Value at Vidiots

Also on Sunday, Eva Victor and Elle Fanning appeared at a special screening of Sentimental Value at the Vidiots venue in Los Angeles.

Frankenstein Reception

Adrien Brody joined Jacob Elordi in New York City on Tuesday for a reception tied to Frankenstein, underscoring Netflix’s continued push into gothic material.

EPiC: Elvis Presley in Concert

Later that same night in NYC, Georgina Chapman and Adrien Brody linked up with Baz Luhrmann at a special screening of EPiC: Elvis Presley in Concert, keeping the King in circulation for music and film fans.

Action Feature Protector

Milla Jovovich headlined the L.A. premiere of action film Protector on Wednesday, adding another title to the actor’s long-running genre resume.

Train Dreams: The Visual Journey Pop-Up

On Wednesday, Wagner Moura, Adolpho Veloso and Clint Bentley appeared at Netflix’s Train Dreams pop-up gallery in Los Angeles, pushing the project through immersive, gallery-style promotion.

Comedy Specials: Chris Fleming & Taylor Tomlinson

Chris Fleming celebrated the New York premiere of his HBO stand-up special Chris Fleming: Live at the Palace on Wednesday, while Taylor Tomlinson marked the launch of her Netflix special Prodigal Daughter later in the week with an event supported by non-alcoholic spirit brand Seedlip.

The Madison Tastemaker Event

Elle Fanning, Cindy Holland and Michelle Pfeiffer attended a Tastemaker gathering for The Madison in L.A. on Friday, targeting industry insiders ahead of the project’s streaming rollout on Paramount+.

Awards Shows & Honors

Annie Awards

The animation community gathered on Saturday for the Annie Awards, where KPop Demon Hunters talent May Hong, Arden Cho, Ji-young Yoo, Michelle Wong, Maggie Kang and Chris Appelhans celebrated big wins.

Taurus World Stunt Awards

On Saturday in Los Angeles, Arnold Schwarzenegger received a special honor at the Taurus World Stunt Awards, spotlighting the performers behind Hollywood’s biggest action scenes.

The Ambies in New York

The Podcast Academy staged the sixth annual Ambies — its Excellence in Audio awards — in New York City on Tuesday, with Pablo Torres among this year’s winners.

NAACP Image Awards Creative Honors

Wunmi Mosaku was one of the honorees at the NAACP Image Awards Creative Honors in downtown L.A. on Thursday, a precursor to the main Image Awards ceremony focused on behind-the-scenes excellence.

Casting Society’s Artios Awards

Supriya Ganesh and Francois Arnaud served as presenters at the Casting Society’s 41st annual Artios Awards on Thursday, a night dedicated to the casting directors who quietly shape film and TV lineups.

John Davis Hand and Footprint Ceremony

Producer John Davis was honored with a hand and footprint ceremony at the TCL Chinese Theatre on Thursday, supported by Samuel L. Jackson and Kate Hudson — the kind of career milestone most creatives still chase.

G’Day USA Arts Gala

Vince Vaughn stepped out on Thursday in Los Angeles to honor Yvonne Strahovski at the 23rd annual G’Day USA Arts Gala, which toasts Australian artists making an impact in the States.

Talks, Tributes & Industry Conversations

Blocking Brilliance: Women of Color Directors

Regina King joined filmmaker Neema Barnette on Feb. 20 for the Alliance of Women Directors’ Black Directors Alliance event “Blocking Brilliance” in L.A., focusing on trailblazing women of color behind the camera.

CAA’s Black History Month Roundtable

To mark Black History Month, CAA hosted a roundtable on Tuesday featuring TV personality Scott Evans, NAACP president and CEO Derrick Johnson, CAA executives Lisa Joseph Metelus and Travis Merriweather, and creator Juju Green, putting institutional power and creators in the same room.

An Evening With Chloé Zhao

On Thursday, Film Independent hosted “An Evening With…Chloé Zhao,” where Regina King sat down with the Hamnet filmmaker to discuss her work and upcoming projects.

Samsung Solve for Tomorrow: AI in Action Lab

In New York on Thursday, Emma Grede, Mark Cuban and Samsung’s Allison Stransky participated in the Samsung Solve for Tomorrow: AI in Action Lab, a tech-meets-education event taking aim at how AI will shape the next generation of creators.

Art, Design & Fashion-Forward Nights

Frieze Week Kickoff Dinner

Vince, Autre Magazine and Jeffrey Deitch Gallery joined forces for a Frieze Week kickoff dinner in L.A. on Monday, attended by Caroline Belhumeur and Sharon Stone as art and fashion circles overlapped.

Architectural Digest Design Event

Architectural Digest editor Amy Astley hosted Kristen Stewart and Scout Willis at the West Hollywood Edition on Tuesday for “Design Making a Difference,” foregrounding spaces and sustainability as part of the conversation.

Citizens of Humanity Dinner

On Thursday in L.A., artist Lauren Halsey teamed with denim label Citizens of Humanity for an evening centered on arts and culture, with Chris Rock also in attendance.

MAC x Sephora Launch

MAC Cosmetics celebrated its expansion into Sephora U.S. stores with a New York launch party on Thursday, where Julia Fox joined the guest list as the brands synced up their retail strategies.

Target x Roller Rabbit Collaboration

Target hosted an NYC event on Wednesday ahead of the Roller Rabbit x Target collection drop, with Summer House personalities Lindsay Hubbard and Amanda Batula helping to push the line to lifestyle TV fans.

Books, Wine & Cause-Driven Events

The Story of You: A Life Rewritten Book Launch

Blake Cooper Griffin toasted the release of his debut book The Story of You: A Life Rewritten in West Hollywood on Tuesday, joined by Anthony Carrigan as publishing tried to borrow a bit of Hollywood shine.

Meiomi Club Noir Debut

Gwyneth Paltrow traveled to Vail, Colorado to help launch the first-ever Meiomi Club Noir, fusing wine branding with destination-event energy.

The Old Bags Luncheon

In Palm Beach, Priscilla Presley attended the Center for Family Services Palm Beach County’s annual Old Bags Luncheon at The Breakers, raising funds for mental health services while adding star wattage to the long-running charity event.

Children’s Hospital Los Angeles: Make March Matter

John Stamos joined Children’s Hospital Los Angeles on Thursday to kick off its Make March Matter fundraising campaign, a monthlong push that leans heavily on celebrity visibility.

G’Day USA & Community-Driven Galas

Alongside the G’Day USA Arts Gala and Old Bags Luncheon, the week’s slate showed a clear through-line: major talent increasingly tying appearances to cause-based or community-centric efforts as much as pure promotion.

Animation, Family Titles & Home Releases

Zootopia 2 Home Entertainment Launch

Disney gathered Patrick Warburton, Bryon Howard, Yvett Merino, Ke Huy Quan, Ginnifer Goodwin, Yvette Nicole Brown and Jared Bush in L.A. on Wednesday to celebrate the home entertainment release of Zootopia 2, extending the box office run with at-home viewership in mind.

Production Companies & Expansion Moves

21 Laps New York Launch

Shawn Levy marked the New York expansion of his production company 21 Laps with a party at the Corner Store on Thursday, supported by Jimmy Fallon. It’s a strategic bicoastal move as streamers and studios jockey for content.

Takeaway

If there was a through-line this week, it was volume and strategy: legacy franchises like Scream, Survivor and Zootopia leaned on nostalgia and home releases, while new series, comedy specials and brand collaborations chased attention through dense premiere schedules, fan screenings and cause-driven galas.