Spider-Man: Brand New Day has pulled a numbers stunt and Sony says it worked. The studio reports the new trailer reached 718.6 million views in its first 24 hours, citing market research firm WaveMetrix. Yes, that is a lot of eyeballs very quickly.
The numbers
Here are the highlights, in case you enjoy comparing internet milestones:
- 718.6 million views in 24 hours for Spider-Man: Brand New Day, according to Sony and WaveMetrix.
- It passed Deadpool & Wolverine’s 365 million 24-hour mark in just eight hours.
- The first trailer for 2021’s Spider-Man: No Way Home reached 355.5 million views in its first day.
- Avengers: Doomsday trailers reached more than 1 billion views combined, but that total came over time, not within 24 hours.
Why this matters
High trailer numbers are mostly about hype and momentum. Strong early interest can signal box office potential and big online buzz. For context, the first No Way Home trailer translated into a major box office run, and it remains the highest grossing film in Sony history with 1.9 billion dollars worldwide.
Who's involved
- Star: Tom Holland returns as Peter Parker and Spider-Man.
- Director: Destin Daniel Cretton, who directed Shang-Chi and the Legend of the Ten Rings for Marvel.
- New cast: Jon Bernthal, Mark Ruffalo, Sadie Sink are listed among the additions.
- Returning cast: Zendaya and Jacob Batalon are back.
- Writers: Chris McKenna and Erik Sommers, who have worked on previous Spider-Man scripts.
Release date and a word from Holland
Sony has set Spider-Man: Brand New Day for release on July 31. Tom Holland has described the project as collaborative. He said early meetings asked why they should make another Spider-Man film and that they found an answer. He added he is very happy with where the creative team landed.
In short, the trailer did its job. It got attention, and now the film has to keep it. That is easier said than done, but for now the internet is watching.
