Nvidia’s DLSS 5 video was briefly blocked after a false copyright claim from Italian broadcaster La7

Nvidia’s DLSS 5 reveal ran into the copyright machine

Nvidia’s official DLSS 5 announcement video was blocked on YouTube after a copyright claim from the Italian broadcaster La7. The claim did not stop at Nvidia’s own upload, because several creators who used footage from the reveal were also hit. So yes, even a giant chipmaker can get caught in the same delightful administrative fog everyone else enjoys.

The blocked video was Nvidia’s March 16 reveal for DLSS 5. The company and its president and CEO, Jensen Huang, still plan to release the generative AI-based tool later this year, despite the backlash that followed the announcement. Huang has pushed back on criticism from gamers, while multiple sources have said the technology’s current foundation is essentially a generative AI filter with very limited internal control for now.

Creators were flagged too

The copyright claim did not only affect Nvidia’s own channel. Several creators who covered the reveal and used Nvidia’s footage in their videos were also flagged by La7.

Destin Legarie said he posted his video on March 16, then La7 used the footage in its own content on April 4, and only after that did his channel receive a copyright claim. Content creator Scrubings also said La7 had claimed ownership of the DLSS 5 trailer and that videos using the footage were being flagged.

That chronology is awkward in the way only copyright disputes can be. The original upload gets claimed, then the footage shows up elsewhere, then the people who actually reported on it get the paperwork.

YouTube’s response was the usual one

There was no meaningful public statement from YouTube beyond the standard instruction telling Destin to wait 30 days for the claimant to respond. That reply, naturally, did not address the rather important detail that the original source material itself had been affected.

After several hours, La7 reversed course and released all of the disputed videos. No official explanation followed, so it is still unclear whether this was a simple mistake, the work of one overly enthusiastic employee, or a corporate attempt to treat someone else’s footage as its own until corrected by reality.

The video is back online

Nvidia’s DLSS 5 announcement is once again viewable in Italy and elsewhere. According to third-party browser extensions, the video still has far more dislikes than likes, which suggests the audience has not exactly been won over by the ordeal.

Nvidia has not publicly commented on the copyright issue either.